CW: Hannah Wagner | AD: Allie Tracy

Philips Resipronics: Reclaim Your Breath

In this project, my partner and I were tasked with creating a campaign for either a B2B brand or a medical organization advertising directly to consumers. We decided to go the route of medical  organization advertising to consumers. We chose Philips Respironics. I suggested this direction because I have a personal connection to the product category. My grandfather worked in the Respironics industry, delivering nebulizers to rural areas so customers wouldn’t have to travel to large cities just to breathe comfortably. While we decided not to focus on nebulizers, that personal history inspired us to explore another device that meaningfully improves lives: the Philips Respironics DreamStation 2.

We developed the tagline “Reclaim Your Breath” to communicate that great sleep is attainable and that breathing, and living, can feel effortless again with the DreamStation 2. We wanted our audience to understand that sleep apnea isn’t limited to older individuals; it can affect anyone, including younger people who may not even realize they’re snoring or experiencing unrestful sleep.

Visually, the campaign centers around showing the people whose lives improve because of the DreamStation 2, people thriving at work, enjoying their relationships, and even dreaming more vividly. Our social ads speak directly to younger consumers who might overlook sleep apnea symptoms. The billboards reinforce how quality sleep can elevate careers, strengthen marriages, and improve daily functioning.

Together, these campaign elements form a unified message: better breathing leads to better living. By pairing emotional storytelling with clear product recognition, our campaign encourages audiences to see the DreamStation 2 not just as a medical device, but as a pathway to a healthier, fuller, and more energized life.