My Process:

Sleep is something I spend the most time doing, so I thought, why not create something that I am very well versed in? This past year, the thing that has really turned my sleep around is my Bluetooth sleep mask. The fact that I see very little light in this sleep mask is where the black background comes into play. I took inspiration from the Motel 6 ads by making the background of all the ads black to emphasize that you do not see anything when this mask is on. Anything can be going on around you, but when you are asleep, it’s none of your business.

I did toy with the idea of making the shape of the billboard rounded at the bottom where the nose would rest, but I ultimately decided against it because when I have the mask on, I can’t see the shape of the mask. This clean black background did make my Photoshop work very easy, so I knew that my fonts and headlines needed to be interesting. For my fonts, I wanted my headline font to feel informal. It’s sleep, sleep is personal and vulnerable, and I thought that a serif or bolder font would feel invasive, so I chose a handwritten one. I did have to rearrange the logo for Manta Sleep. I moved “Manta Sleep” to the top of the logo and added “Sound Mask” below. I did this because without adding the fact that I am advertising a sound mask, the lines don’t make sense. I also added my tagline below to fully wrap up the consumer’s experience.

The headlines were what I wrote first. Sometimes I am able to start with a tagline and let the headlines follow, but that was not the case with this project. I wrote and wrote, doing what many professors suggested and writing lines until my brain hurt. Through this process, I started to think about what keeps me up at night, what keeps parents up at night, exaggerating what a person could sleep through, moving from what reality is to what reality could be with a good night’s rest. Through all of this, I was able to stumble across the tagline “Sleep Soundlessly,” because that is the goal: to not be disturbed by anything, to sleep through the night without external or internal factors. Your thoughts, your partner, your children, your noisy neighbor, none will restrict your sleep. You will Sleep Soundlessly.