CW: Meg Miller | AD: Allie Tracy
Center for Reproductive rights: Reclaim your rights
AAF District 10 ADDY Award: Gold | AAF District 10 Special Judges award | AAF Oklahoma ADDY Award: Gold | AAF Oklahoma Special Judges Award
Accidents happen. What do you do when you have no options left?
It’s easy to believe healthcare legislation is someone else’s problem. You have enough to worry about. It’s not happening to you, you’re a man, or you’re too old to have kids, or you’ve already built your family. But that distance is exactly what allows these decisions to stand. So we ask our audience to step closer. To step into the shoes of those directly quietly, affected by legislation that restricts access to reproductive healthcare. This isn’t just about pregnancy. It’s about autonomy, medical safety, and the ripple effects that reach partners, families, and entire communities.
My Process:
For this project, I partnered with a copywriter to create a seven-ad awareness campaign around a cause we cared about. We chose The Center for Reproductive Rights, aiming to show that restrictions on women’s reproductive health affect not just women, but everyone. Our target audience was an older generation, highlighting that these issues extend beyond abortion and impact families and communities as a whole.
Visually, I focused on raw, emotional imagery to reflect the deeply personal nature of these decisions, like conversations happening around the dinner table. Social ads featured older individuals to reinforce broader impact, while out-of-home executions emphasized clarity, ensuring key information stood out. I also designed the tagline “Reclaim Your Rights” to mirror the CRR logo, symbolizing empowerment. Projects like this remind me how much I value creating meaningful, human-centered work for causes that matter.